Canon Camera advertising campaign. Shot by Sophie Broadbridge. All media types including OOH. All of the props and items inside the camera body were shot separately in the studio and comped in in post production. Whilst this sounds straight forward enough - it proved challenging to piece all of the bits together in an aesthetically pleasing way. Great care had to be taken over the drop shadows to ensure the whole image looked tangible and believable and not comped together. These props were also manipulated and colour graded to reflect the overall image tone and colour of the camera itself. Lastly, the camera had to to be retouched and finessed in each image treating it almost like a car shot, ensuring all the highlights were really refined, logos clean and punchy, lovely tonality across all surfaces and ensuring the impact was as strong as it could possibly be.